New brand identity for Octopus Capital
The seed for this investment group was already sown in 2006, but it did not get a Brand identity and a new website until 2021. We want to use this online visualization to attract potential partners and employees, who in turn can be part of our further successful future.
The reference to the octopus is not coincidental: This amazingly intelligent creature symbolizes our multidisciplinary and flexible investment group. Its tentacles refer to our various companies that are supported from above but have their own autonomy.
A nice reference to our corporate culture and our day-to-day pursuit of cross-fertilization and optimization of our various companies.